Question 3

SECTION C: LANGUAGE

Study the advertisement (TEXT D) below and answer the set questions.

3.1 Who is the target audience in this advertisement? (1)

3.2 Choose the correct answer to complete the following sentence:
The name, ‘Captain Crisp’, in this advertisement is an example of …
A a simile.
B a metaphor.
C alliteration.
D assonance. (1)

3.3 Explain how the brand, ‘Sea Harvest’, is related to the advertised product. (2)

3.4 Quote FOUR consecutive words from TEXT D which suggest that fish fingers
can increase one’s intelligence. (1)

3.5 How do the visual aspects of the advertisement support the words in the
speech bubble, ‘MOM’S MEAL-TIME HEROES’? (2)

3.6 Why has the advertiser included the number 24 in this advertisement? (1)

3.7 Does the advertiser succeed in convincing the reader to buy this product?
Substantiate your answer. (2)
[10]