ANALYSING AN ADVERTISEMENT
Study the advertisement (TEXT D) below and answer the set questions.
TEXT D
3.1 Who is the target audience of this advertisement? (1)
3.2 According to this advertisement, how can one avoid hay fever and allergies? (1)
3.3 Discuss the techniques that the advertiser uses to convey the idea of a horror
movie.
NOTE: In your answer, refer to the visual and verbal techniques. (2)
3.4 Refer to the line, ‘Get the tissues ready for …’
Explain why ellipsis has been used here. (1)
3.5 Give the singular form of the underlined word in the following:
Dr Reddy’s Laboratories (1)
3.6 Explain what ‘Starts 1 September’ refers to. (2)
3.7 Discuss the effectiveness of this advertisement. (2)
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