Question 3

Study the advertisement (TEXT D) below and answer the set questions.

TEXT D

3.1 Who is the target audience in this advertisement? (1)

3.2 Refer to the headline.

Why does the advertiser use a visual instead of the letter ‘u’ in the word
‘your’? (2)

3.3 How do the visuals below the headline support the message of this
advertisement? (2)

3.4 Write the word ‘who’ve’ in full. (1)

3.5 Why is Kellogg’s a well-established brand according to this advertisement? (1)

3.6 Why has the advertiser included the Facebook logo, in this advertisement? (1)

3.7 Does this advertisement succeed in convincing the reader to purchase the
advertised product? Substantiate your answer (2)

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